We have been counting down the days, and the moment is almost here. Swimwell Kingsmead officially opens on Saturday 30th May, and we are so proud to be bringing a purpose-built learn-to-swim facility to the local community.

To celebrate, we are hosting an official launch event on Saturday 13th June - and we would love you to join us.

Meet Olympic swimmer James Guy

As part of the launch day, we are thrilled to welcome Olympic swimmer James Guy to Kingsmead. James will be at the venue from 2pm to 4pm, and visitors will have the chance to meet him, take photographs and grab an autograph.

There is no need to book for this part of the day - just come along and be part of it.

Exclusive sessions for young swimmers

Alongside the open day, we are offering 40 exclusive places across two special sessions for young swimmers. Spaces are limited, so we would encourage you to register early.

Artistic Swimming Experience

Led by a former British Championship artistic swimmer, this taster session gives young swimmers the chance to experience the creativity and skill behind artistic swimming.

Find out more and register for the Artistic Swimming Experience

Rookie Lifeguard Squad

Join Swimwell's Rookie Lifeguard Squad for a hands-on introduction to water safety and lifesaving skills - a brilliant experience for any young swimmer.

Find out more and register for the Rookie Lifeguard Squad

Come and see us on the day

The launch event is open to all families and the local community. Whether your child swims with us already or you have been thinking about lessons, we would love to see you at Kingsmead on 13th June.

Swimwell, Kingsmead Retail Park, Stafford ST16 3AD

We cannot wait to open our doors and welcome you all to something we are incredibly proud of.

See you at the pool.